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At first glance, what do you think are the occupations of the gentlemen in this picture? Maybe business executives? Accountants? Professional communicators? Health care professionals? Or, maybe owners of multi-faceted businesses??  And, where do you think they might be from?

Actually, these men hold each and every one of those jobs listed above, along with many more depending on the daily task at hand. How can that be you ask?  Because a farmer or rancher has to be able to do any one of those jobs on any given day. And, they happen to be from different states, all across our great nation.

When any of us head into the grocery store or out to the restaurant, or even to the farmer’s market, it is not uncommon to at least have a fleeting thought about some of the production work that went into growing the food that is there.

What many people often don’t think about is all of the work farmers and ranchers have to do off of the farm in order to have the freedom to continue doing what they love to do. Some days they may visit their banker or insurance agent. Other days can be filled with purchasing supplies and inputs. But why on earth would ranchers be standing around at a meeing in suits? Aren’t they more commonly seen in jeans & boots? Of course they are!

Last month I was in Washington, D.C. with other beef producers discussing the beef community’s challenges and opportunities at hand. Think about teachers or health professionals or country music performers. Each profession has an organization for people with similar interests. In today’s world, those of us raising cattle for beef cannot stand idly by and let others determine our fate. We have to step off the ranch or feedyard – in our boots –

– and educate others as to what really needs to happen to keep healthy, safe, nutritious beef as an everyday meal option.

It is completely my honor to serve with absolutely “stand-up” men and women from all over the U.S. with as much passion as I have for beef and the entire beef community.





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